Our Story

Welcome to Em Cakes! Founded by Ngọc Hà, a former trader turned passionate baker and cake designer, our bakery is the result of pure passion and dedication. In 2019, Hà took a leap of faith and established her online bakery, capturing the hearts and taste buds of dessert enthusiasts near and far.

Driven by her entrepreneurial spirit and unwavering passion, Hà aspires to continue growing Em Cakes. In 2021, seizing the opportunity to expand her business, she opened a cake store-bakery café in West Hampstead, London.

Em Cakes, About Us

Our Core Values

At Em Cakes Bakery, our core values are the driving force behind everything we do. These values shape our business and guide our interactions with customers, employees, and the community.

• Creativity: We embrace artistic expression and innovative flavors.
• Quality: We use the finest ingredients, all freshly baked with no preservatives for the best authentic taste.
• Customer Satisfaction: Your happiness is our top priority.
• Community Engagement: We support and give back to our community.
• Continuous Improvement: We constantly seek growth and learning.
• Sustainability: We prioritize eco-friendly practices.

Our Team

At Em Cakes, our talented team is the heart and soul of our operation. From skilled bakers and creative cake decorators to friendly café baristas, each member contributes to our success and ensures a memorable experience for our customers. Together, our team embodies the values of Em Cakes, striving for excellence in all aspects of our work. We collaborate, support one another, and share a common goal: to create unforgettable moments of joy for each and every customer who walks through our doors.